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Sara Tate

CHIEF EXECUTIVE OFFICER AT TBWA LONDON

 

As incoming CEO of TBWA, Sara overhauled the agency's maternity policy, implementing enhanced maternity pay for all new staff from day one of employment, after nearly losing out at attracting a top female talent for a BD role who wanted to work for the agency AND have a family in the near future. Being a working mum herself, Sarah recognised the shortcomings of the existing maternity policy and made change immediately.

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