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Zoe Merchant

MANAGING DIRECTOR AT BRIGHT

 

Zoe is described as being a B2B agile marketing aficionado. Having got tired of reactive and tactical marketing agencies in her former life as a Marketing Director – she set up Bright a strategic marketing consultancy whose mission is to inject agility and pace into marketing campaigns and projects to drive business outcomes.

 

With over 25 years delivering marketing strategy in the tech and consulting industry, Zoe’s passionate about revolutionising marketing through agile ways of working. Empowering marketers to be curious, embrace change and be data-driven, by adopting an iterative approach to test, learn and build on success through continual and focused improvements.

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